Work, evidence, and lessons.
A record of strategy, implementation, analysis, and optimisation across SEO, paid media, analytics, and conversion improvement — plus what each project taught me.
Selected work is anonymised where required. Results reflect the information available in the original project materials.
Organic growth for a premium peanut butter brand
SEO for a premium peanut-butter and nut-snack e-commerce brand, lifting qualified organic traffic and revenue in under two months.
5.5× organic traffic for a health & wellness platform
A full-program wellness platform scaled from 2.7k to 15k monthly organic sessions with a corresponding surge in organic revenue.
Doubling organic revenue for a D2C cotton underwear brand
A D2C premium cotton boxers brand doubled organic traffic and revenue in 50 days while reducing dependency on paid ads.
Educational SEO for a D2C feminine hygiene brand
An eco-friendly feminine-hygiene brand used SEO-led education to grow organic revenue 70% in 30 days without scaling paid ads.
Organic growth for an American meat e-commerce brand
A premium farm-to-table meat retailer grew organic sessions by 24k+ and crossed $415K in organic revenue through content and UX.
Post-launch organic momentum for a web-scraping SaaS
A newly launched web-scraping SaaS built early organic momentum and credibility in a competitive space — no paid ads.
Organic foundation for a solo attorney website
A solo attorney nearly doubled organic traffic in a month and laid a technical + content foundation for local legal lead generation.
Local SEO for a dental clinic
A local dental clinic nearly doubled traffic and tripled key actions in six weeks through local SEO and service-content optimisation.
Organic growth for an AI image-editing SaaS
An AI image-editing SaaS grew organic revenue 42% in 45 days by pairing intent content with CRO on the sign-up flow.
Paid growth for a rap-beat creation SaaS
AI beat-making SaaS scaled to 326 conversions at a 2.78× ROAS and a low CPA across multiple countries.
Driving sales for a kid-stroller brand
A D2C stroller brand hit a 10.47× ROAS with CPA held under $60 across 876 conversions in a month.
Accelerating bookings for a car-rental business
A regional car-rental provider beat industry benchmarks with a $12.89 average cost per conversion and zero wasted spend.
Generating B2B leads for an industrial cable manufacturer
A niche industrial-cable manufacturer generated high-value B2B leads at a $49 CPL with a standout 10.61% conversion rate.
Driving enrollments for Nurse Practitioner CE courses
ANCC-accredited CE courses scaled enrollments across US regions with multiple campaigns above 10% conversion and 40%+ CTR.
Boosting sales for a pet-accessories brand
A premium pet-accessories retailer hit a 6.96× ROAS, with Search proving the most profitable channel over Shopping and PMax.
Generating leads for tax & wealth-management services
A US financial-advisory firm generated 183+ leads in a month at a $12.12 cost per conversion, beating its $15 goal.
Meta Ads Campaign — Legal Services 01
Lead-generation campaign for an anonymised legal-services client, optimised toward completed website applications.
Meta Ads Campaign — Legal Services 02
Value-tracked conversion campaign for an anonymised legal-services client, measured on return on ad spend rather than raw lead count.
Meta Ads Campaign — SaaS 01
Purchase-value campaign for an anonymised SaaS platform, scaled across markets with value-based optimisation.
Meta Ads Campaign — SaaS 02
A tightly focused purchase campaign for an anonymised SaaS platform that held a double-digit average purchase ROAS.
Meta Ads Campaign — Dental Services 01
Local lead-generation campaign for an anonymised dental clinic, producing appointment enquiries at a low cost per lead.
Meta Ads Campaign — Dental Services 02
Instant-form campaign for an anonymised dental clinic, removing the landing-page step to capture leads directly on Facebook.
AEO — answer-first content structure
A working framework for Answer Engine Optimisation: structuring useful, direct, intent-led content that answer engines can parse, trust, and surface.
GEO — visibility in generative search
A methodology for Generative Engine Optimisation: building clear, authoritative, entity-aware content designed for visibility inside AI-generated search experiences.
Video walkthroughs for selected projects will be published here.