Career & capability
Five years, and still taking notes.
Digital Marketing Specialist with hands-on experience across SEO, Google Ads, CRO, marketing automation, and analytics for e-commerce and B2B brands — now deepening the craft through an MSc at the University of Galway.
↓ Download CV (PDF)
est. 2019
Career timeline
Mar 2026 — Present
SEO & Meta Ads Consultant
Stryda Solutions · Ireland (Remote)
- Support SEO and Meta Ads execution across client accounts — keyword research, on-page optimisation, audience targeting, campaign setup, and performance monitoring.
- Optimise Meta Ads through audience refinement, creative testing, budget allocation, and funnel analysis to improve efficiency and lead quality.
- Conduct technical and on-page SEO reviews: metadata, internal linking, crawl/indexation checks, and content recommendations.
- Track and report performance in GA4, GTM, and Looker Studio, translating data into clear actions.
Jan 2026 — Present
Digital Marketing Consultant
ODV Digital · Ireland
- Plan, launch, and optimise Google Ads (Search, Display, remarketing): account structure, keyword strategy, ad copy, extensions, and bidding.
- Run ongoing PPC analysis (CTR, CPC, CPA, ROAS), cut wasted spend, and implement negatives and budget reallocation.
- Execute technical + on-page SEO audits and fix priority issues impacting rankings.
- Map keywords to pages and build content briefs matched to search intent; report via GA4 with clear next actions.
Oct 2022 — Aug 2025
Digital Marketing Specialist
Pro Crypto Marketing · India
- Executed end-to-end SEO and content strategies that increased organic traffic by 30% within 6 months.
- Managed Google Ads with an average ROAS of 6.1, handling budgets up to USD 3,000/month.
- Built automated email workflows (Mailchimp, HubSpot), improving engagement by 45%.
- Used GA4, GTM and Data Studio to monitor KPIs; collaborated with agencies to improve paid-social ROAS by 25%.
Apr 2020 — Sep 2022
Digital Marketing Executive
GoogleAlgorithm · India
- Ran PPC and Meta Ads campaigns, boosting lead conversions by 25%.
- Increased email open rates by 30% using segmentation and A/B-tested subject lines.
- Built affiliate partnerships contributing 15% of sales.
- Enhanced Amazon and Etsy listings, growing sales by 50% over 18 months.
Oct 2019 — Mar 2020
Digital Marketing Intern
BYJU’S · India
- Assisted with campaign execution and weekly performance reporting across digital channels.
- Contributed to content and basic SEO/PPC tasks — keyword research, ad-copy support, landing-page checks.
Education
Sep 2025 — Sep 2026
MSc Digital Marketing
University of Galway, Ireland
Jun 2018 — May 2021
Bachelor of Commerce
Delhi University, India
Skills
Search & SEO
Technical SEO auditsOn-page optimisationKeyword researchContent briefsInternal linkingCrawl / indexation
Paid Media
Google Ads (Search/Display/Remarketing)Meta AdsPPC optimisationBudget allocationNegative keywordsSearch-term clean-ups
Analytics & Reporting
GA4GTMLooker StudioConversion trackingFunnel KPI monitoringPerformance reporting
Content & CRO
CROLanding-page strategyContent marketingEmail automationA/B testingSegmentation
AI & Emerging Search
AEO — Answer Engine OptimisationGEO — Generative Engine OptimisationAI search visibilityContent structuring for answer enginesEntity-led content strategy
Tools
Google AdsGoogle Analytics 4Search ConsoleSEMrushAhrefsScreaming FrogLooker StudioMeta Ads ManagerMailchimpHubSpotGTMExcel / Google SheetsWordPress
Certifications
✦
Advanced Google Analytics
Google — data tracking, visualisation, and analysis.
✦
Google Ads Certification
Creating, managing, and optimising Google Ads campaigns.
✦
HubSpot Content Marketing
Content creation, distribution, and promotion strategies.
✦
Advanced SEO Certification
Technical, on-page and off-page optimisation with analytical tools.