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SEO·Dental

Local SEO for a dental clinic

A local dental clinic offering general dentistry, cosmetic procedures, orthodontics, and implants wanted to build online visibility, attract local patients, and improve lead-to-booking conversions through organic search.

My role
SEO strategist
Channels
Organic search
Tools
GA4, SEMrush, Ahrefs
Industry
Dental
Scope
Strategy → execution → analysis

01Objective

Improve Google visibility for local searches (e.g. “dentist near me”, “teeth whitening”).

Drive more website sessions and appointment bookings from organic search.

Establish trust and authority through SEO-optimised service content.

02Challenge

A location-dependent business where visibility in local search and map results directly determines the number of booking enquiries.

03My approach

I optimised for service-plus-location intent and strengthened the pages that turn a visitor into a booking enquiry.

04Strategy & implementation

Local SEO implementation, service-content optimisation for cosmetic and general dentistry, and conversion-focused improvements to appointment paths.

05Selected screenshots & visuals

Screenshots are anonymised — client names, campaign names, account identifiers, and other private details are masked or cropped.

Google Analytics performance snapshot — selected period
Keyword visibility snapshot — selected period
Reported outcomes · anonymised clientreported
~2×
Traffic & engagement
+300%
Key actions
Local
Service + location
6 wks
Timeframe
Figures reflect the original project materials.

06Key outcomes

▸Nearly doubled traffic and user engagement within a month and a half.
▸Roughly 300% increase in key actions such as contact-form submissions and appointment clicks.
▸Strong lift in revenue, indicating high-conversion-intent traffic.
▸Local SEO boosted visibility for crucial service + location keywords.

07Tools used

GA4Google Search ConsoleSEMrushAhrefsScreaming FrogLooker Studio

08What I learned

For local clinics, the highest-leverage SEO work is the service-plus-location page and the booking step right after it.

09Project Walkthrough — Coming Soon

▶
Video walkthrough coming soon
Paste a YouTube / Vimeo embed here — no autoplay
▢ Editable video title▢ Editable description▢ Caption / transcript field
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