Meta Ads Campaign — Dental Services 01
undefined
01Objective
Generate local appointment enquiries for an anonymised dental clinic at an efficient cost per lead.
02Audience approach
Geo-tight prospecting around the clinic service area, layered with demographic and interest refinements suited to the treatments promoted.
03Campaign structure
Ad sets split by service theme so each treatment offer earned its own budget and its own verdict.
04Creative & message testing
Offer- and service-specific creative tested against general clinic-trust messaging to find what moved a local audience.
05Funnel & lead generation
Ads drove to a lead flow tuned for completion on mobile, where nearly all local paid-social traffic arrives.
06Retargeting
Engagers and site visitors who did not enquire were re-engaged with reassurance-led creative.
07Optimisation focus
Cost-per-lead discipline across twelve ad sets: reallocating daily budget to the sets holding the lowest CPL without starving learning.
08Selected screenshots & visuals
Screenshots are anonymised — client names, campaign names, account identifiers, and other private details are masked or cropped.
09Key outcomes
10Tools used
11What I learned
For local clinics, mobile form friction is the real cost driver — fixing the flow cut cost per lead more than any targeting change.