Boosting sales for a pet-accessories brand
A fast-growing online retailer of premium pet accessories known for high-quality materials, stylish designs, and pet wellness — catering to dog and cat owners who value convenience, design, and durability.
01Objective
Generate direct e-commerce sales of pet accessories.
Maintain an efficient cost per conversion.
Achieve a minimum 4.0 ROAS and identify the most profitable campaign types (Search, Shopping, PMax).
02Challenge
Multiple campaign types competing for budget, with a relatively high CPA that only pays off at a strong average order value.
03My approach
I tested Search, Shopping, and Performance Max head-to-head and shifted budget to the channel proving the best return.
04Strategy & implementation
Channel testing across Search/Shopping/PMax, keyword and ad-copy optimisation, and budget concentration on the highest-ROAS channel.
05Selected screenshots & visuals
Screenshots are anonymised — client names, campaign names, account identifiers, and other private details are masked or cropped.
06Key outcomes
07Tools used
08What I learned
A high CPA isn’t automatically bad — at the right AOV, the channel that looks expensive can be the most profitable.