Generating B2B leads for an industrial cable manufacturer
A leading manufacturer and distributor of industrial cables serving construction, energy, manufacturing, and mining — custom assemblies, high-voltage power cables, and armoured solutions for mission-critical environments.
01Objective
Generate targeted B2B leads for cable inquiries.
Maintain cost per lead under $50.
Improve visibility for niche industrial keywords with high intent.
02Challenge
Low-volume, high-value B2B keywords where each lead matters and generic traffic is worthless.
03My approach
I mapped ad copy tightly to niche industrial search terms and optimised landing pages for a small volume of highly qualified enquiries.
04Strategy & implementation
Niche high-intent keyword targeting, ad-copy alignment to search terms, and landing-page optimisation for lead capture.
05Selected screenshots & visuals
Screenshots are anonymised — client names, campaign names, account identifiers, and other private details are masked or cropped.
06Key outcomes
07Tools used
08What I learned
In niche B2B, precise keyword-to-copy alignment matters more than reach — a few exact-intent terms carry the whole account.