← All work
SEO·Legal

Organic foundation for a solo attorney website

A solo attorney offering civil, criminal, and family law services in a competitive metro region wanted to increase visibility in organic search, attract qualified leads, and build trust through content that answers common legal questions.

My role
SEO strategist
Channels
Organic search
Tools
GA4, SEMrush, Ahrefs
Industry
Legal
Scope
Strategy → execution → analysis

01Objective

Increase organic search visibility and traffic.

Engage visitors with helpful legal content.

Set the foundation for long-term lead generation.

02Challenge

A single practitioner competing against large firms for local legal queries, with limited content and technical setup.

03My approach

I built out service pages and answer-style legal content mapped to local intent, and fixed the technical basics so those pages could rank.

04Strategy & implementation

Technical SEO clean-up, service-page optimisation, and legal-question content targeting local queries, with internal linking to build topical relevance.

05Selected screenshots & visuals

Screenshots are anonymised — client names, campaign names, account identifiers, and other private details are masked or cropped.

Google Analytics performance snapshot — selected period
Keyword visibility snapshot — selected period
Reported outcomes · anonymised clientreported
~2×
Organic traffic
↑
Engagement rate
↑
Time on page
Local
Legal queries
Figures reflect the original project materials.

06Key outcomes

▸Organic traffic nearly doubled in one month.
▸Engagement rate and average time on page improved, showing stronger visitor interest.
▸Set a solid technical and content foundation for future lead generation.
▸Legal content and service pages gained traction for local legal queries.

07Tools used

GA4Google Search ConsoleSEMrushAhrefsScreaming FrogLooker Studio

08What I learned

For solo practices, answering real client questions on-page is the most efficient path into competitive local search.

09Project Walkthrough — Coming Soon

▶
Video walkthrough coming soon
Paste a YouTube / Vimeo embed here — no autoplay
▢ Editable video title▢ Editable description▢ Caption / transcript field
Related work