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SEO·D2C Wellness

Educational SEO for a D2C feminine hygiene brand

A D2C brand offering eco-friendly, dermatologically tested feminine-hygiene products — pads, cups, intimate washes, and wellness kits — with a mission to promote safe, sustainable, and stigma-free menstrual care.

My role
SEO strategist
Channels
Organic search
Tools
GA4, SEMrush, Ahrefs
Industry
D2C Wellness
Scope
Strategy → execution → analysis

01Objective

Educate the audience through SEO-led content.

Convert organic users into paying customers.

Improve organic ROI while maintaining brand trust.

02Challenge

A sensitive category where trust and education drive purchase, and where generic product copy fails to build the authority the audience needs.

03My approach

I led with genuinely useful educational content mapped to real questions, then linked it into product journeys so information became consideration.

04Strategy & implementation

Educational content strategy around menstrual care, on-page SEO for product and guide pages, and internal linking to move readers toward purchase.

05Selected screenshots & visuals

Screenshots are anonymised — client names, campaign names, account identifiers, and other private details are masked or cropped.

Google Analytics performance snapshot — selected period
Keyword visibility snapshot — selected period
Reported outcomes · anonymised clientreported
662K+
Organic interactions
2×+
Key event count
+70.66%
Organic revenue
30 days
Timeframe
Figures reflect the original project materials.

06Key outcomes

▸Over 662K interactions from organic traffic in April alone.
▸Key event count more than doubled, indicating strong engagement and purchase behaviour.
▸Organic revenue surged by 70.66% in just 30 days without scaling paid ads.
▸Educational content improved engagement metrics and SEO authority.

07Tools used

GA4Google Search ConsoleSEMrushAhrefsScreaming FrogLooker Studio

08What I learned

In stigma-sensitive niches, education is the funnel — the content that answered honest questions is what earned the sale.

09Project Walkthrough — Coming Soon

▶
Video walkthrough coming soon
Paste a YouTube / Vimeo embed here — no autoplay
▢ Editable video title▢ Editable description▢ Caption / transcript field
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