Driving enrollments for Nurse Practitioner CE courses
A well-established provider of Continuing Education (CE) programs for Nurse Practitioners — live conferences, online modules, and ANCC-accredited certifications across multiple US states for licensure renewal and professional development.
01Objective
Drive qualified traffic to CE event registration pages.
Maximise course enrollments (conversions).
Achieve CPA below $45 while scaling spend, maintaining a strong ROAS.
02Challenge
Region- and date-specific events, each needing its own targeting and creative, scaled without letting CPA drift.
03My approach
I ran geo- and event-specific campaigns and doubled down on the regions showing the strongest attendance and intent.
04Strategy & implementation
Location- and event-based campaign segmentation, ad copy matched to licensure-renewal intent, and budget concentration on top-performing regions.
05Selected screenshots & visuals
Screenshots are anonymised — client names, campaign names, account identifiers, and other private details are masked or cropped.
06Key outcomes
07Tools used
08What I learned
For event-driven education, geo and date segmentation is the strategy — the winners are obvious once each region is isolated.