Paid growth for a rap-beat creation SaaS
A SaaS platform for musicians offering AI-powered tools to create, customise, and download beats — primarily targeting independent rap artists and producers. The challenge was reaching highly specific creative users across countries and converting them into subscribers or beat downloaders.
01Objective
Drive high-converting traffic to beat-generation landing pages.
Reduce cost per conversion (CPA) while increasing volume.
Generate qualified leads and subscriptions with measurable return.
02Challenge
A niche, globally distributed creative audience where broad targeting wastes budget fast.
03My approach
I built tightly themed campaigns around buyer-intent beat keywords and let conversion data steer budget toward the highest-return segments.
04Strategy & implementation
Search campaign structure around high-intent beat keywords, negative-keyword hygiene, landing-page alignment, and budget reallocation toward converting segments.
05Selected screenshots & visuals
Screenshots are anonymised — client names, campaign names, account identifiers, and other private details are masked or cropped.
06Key outcomes
07Tools used
08What I learned
Even a niche global audience becomes efficient once you isolate the two or three keyword themes that carry real buying intent.