Accelerating bookings for a car-rental business
A regional car-rental provider operating in urban and tourist-heavy locations across North America, serving travellers, tourists, and locals seeking affordable, reliable, flexible rentals.
01Objective
Increase car-rental bookings via the website.
Reduce average cost per conversion while scaling.
Generate a strong return on ad spend with measurable revenue.
02Challenge
A price-competitive, seasonal category where benchmark CPAs typically run $30–$60.
03My approach
I concentrated budget on proven converting keywords and shut off waste aggressively, keeping the account tightly optimised.
04Strategy & implementation
Keyword targeting focused on high-intent rental queries, tight optimisation loops, and zero-spend discipline on non-converting campaigns.
05Selected screenshots & visuals
Screenshots are anonymised — client names, campaign names, account identifiers, and other private details are masked or cropped.
06Key outcomes
07Tools used
08What I learned
Beating a category benchmark is usually a discipline problem: cut waste faster than you scale.